Final Exam : Advertising on Blogs

English Exam Group

Radinka Frisia Mulia (20082010098)

Lydia Yusanti (20082010079)

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LinkedIn Ads

LinkedIn began in co-founder Reid Hoffman's living room in 2002 and was officially launched on May 5, 2003.

Today, LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under the leadership of Ryan Roslansky. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.

There are three categories of Art of Persuading in this Brochure:

• Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe in people we respect: We use Miss Felicia Gunawan, a LinkedIn Talent Solution Consultant. She uses to fill classes about personal branding.

• Pathos (Emotional) means persuading by appealing to the reader’s emotions: There are three sentences that persuade the audience by emotion. First, are you having a hard time getting a job. Second, confused about building a personal brand. Third, not confident with your CV & portfolio.

• Logos (Logical) means persuading by the use of reasoning: Sharing many aspects & benefits that you can get by using LinkedIn.